Giving Back to the Horses That Inspired It All

Giving Back to the Horses That Inspired It All

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Horses are not a theme for The Gilded Horse. They are the reason it exists. Every piece of gilded horse jewelry traces back to mornings spent at the barn, to seasons marked by foaling and training and the particular quiet that settles over a pasture at dusk. The brand was built on that connection, and giving back to the animals and people who sustain it was always part of the plan.

That plan now has a name, and two partners behind it. The Gilded Horse is committing 5% of net revenue to the Kentucky Horse Council and the Kentucky Equine Adoption Center, two nonprofits whose work spans the full arc of equine welfare in the Bluegrass: prevention on one end, second chances on the other.

This post tells the story of how that relationship came together and what it means for horses across Kentucky.

A Weekend That Changed Everything

Good relationships rarely start with a contract. This one started in April 2026, at the Defender Kentucky Three-Day Event, when Cassie and Mitch Allen met Sarah Coleman, Executive Director of the Kentucky Horse Council. The conversation was not about brand partnerships or marketing calendars. It was about horses, about the work Sarah does every day to keep Kentucky's equines safe, and about how a young jewelry brand might stand behind that work in a way that matters.

That same weekend, on Sunday, Cassie and Mitch drove to Nicholasville for a tour of the Kentucky Equine Adoption Center's 72-acre farm. They met Executive Director Carrie Wood and walked the property where rescued horses, minis, donkeys, and mules are rehabilitated and prepared for new homes. Two conversations, one weekend, and the shape of this partnership was already clear.

Sarah and Carrie already knew each other. When the idea of a joint announcement came up, both said yes immediately. The phrase that kept coming back was "one big family," and it was not a tagline dreamed up in a brainstorm. It was how all three organizations described what they were building, naturally and without prompting.

"Kentucky is where this brand started, on my family's farm, around horses that have been part of my life since before I could walk. Giving back here isn't a marketing decision. Sarah and Carrie do the real work every day, and we wanted a way to stand behind that for the long haul."

Cassie Allen, Co-Founder & CEO, The Gilded Horse

Two Organizations, One Arc of Care

The Kentucky Horse Council and the Kentucky Equine Adoption Center address the same problem from opposite sides. KHC intervenes before a horse loses its home. KYEAC takes over when staying home is no longer an option. Together, they cover the full spectrum of equine welfare in the Commonwealth, and that complementary relationship is exactly why The Gilded Horse chose to support both.

Before Crisis Hits: The Kentucky Horse Council

The Kentucky Horse Council is a 501(c)(3) nonprofit based in Lexington, led by Executive Director Sarah Coleman since October 2020. Its mission is protecting horses and building the equine community through education and leadership. In practice, that means running programs most horse owners hope they never need but are grateful exist.

The Save Our Horses Fund covers feed and hay for owners who have hit a financial wall. The Euthanasia Assistance Program provides humane end-of-life care for aged or unwanted horses when an owner cannot afford it. KHC also trains first responders through Large Animal Emergency Rescue Training and Livestock Investigation Training, issues real-time equine health alerts, and coordinates disaster response across the state. All of this runs on a team of one full-time staffer, part-time contractors, and a volunteer board, funded partly through Kentucky Horse Council's horse-themed specialty license plate and partly through grants and industry supporters. The weekly e-newsletter reaches close to 11,000 horse owners.

"We meet horse owners on their hardest days, when they can't afford feed or a vet bill and don't know where else to turn. A partner like The Gilded Horse means we get to say yes more often."

Sarah Coleman, Executive Director, Kentucky Horse Council

After the Storm: The Kentucky Equine Adoption Center

When prevention is not enough, horses end up at the Kentucky Equine Adoption Center. Founded in 2006 by Central Kentucky equine-industry professionals and renamed from Kentucky Equine Humane Center in 2018, KYEAC is the largest all-breed equine rescue in the Commonwealth. Its 72-acre farm in Nicholasville houses 35 to 50 equines at any given time: horses, minis, donkeys, mules, all in active rehabilitation.

Executive Director Carrie Wood, MBA, runs a facility that is explicitly not a sanctuary. Every animal at KYEAC is being prepared for a new home, from a dressage prospect to a pasture companion. The organization's signature Stable Foundations program walks prospective adopters through an eight-week course covering horse care, handling, and budgeting before placement.

Unlike KHC, KYEAC receives no license-plate revenue. It runs entirely on donations, grants, and fundraising, which is why recurring support from a partner like The Gilded Horse carries particular weight. Every dollar buys time, and time is what rehabilitation requires.

Every piece carries this commitment. Explore gilded horse jewelry 

What Your Purchase Supports

The Gilded Horse is committing 5% of net revenue, split equally between KHC and KYEAC. The annual contribution is paid as a single lump sum each December, and the 2026 commitment is backdated to January 1 to cover the full calendar year.

That means every necklace, every bracelet, every pair of earrings purchased through thegildedhorse.com contributes to feed assistance, emergency rescue training, equine rehabilitation, and adoption programs. The connection between the jewelry and the horses it honors is no longer just symbolic.

The partnership also includes event participation and cross-promotion. On July 25, Mitch Allen attended the Rood & Riddle Kentucky Grand Prix at the Kentucky Horse Park, where The Gilded Horse contributed a piece to the benefit auction supporting KYEAC.

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"The Gilded Horse is the highest quality equestrian jewelry I've ever found. Their new Rose Gold designs are so gorgeous! And the earrings are my daily wear."

Reviewer: Devin  |  Verified customer

How to Get Involved

Supporting these organizations does not require a purchase. Both KHC and KYEAC welcome individual donations, and both run events throughout the year where volunteers and supporters can show up in person.

The Kentucky Horse Council accepts contributions through its donate page. Upcoming events include the Lexington Equine Medical Group Hunter Pace & 5K on September 5 and 6 at the Kentucky Horse Park and Large Animal Emergency Rescue Training on September 18 through 20.

The Kentucky Equine Adoption Center accepts gifts at kyeac.org/donate. KYEAC also offers farm tours, volunteer days, and its annual Deck the Stalls holiday open house in December. For those interested in adoption, the Stable Foundations program is the first step.

Sharing this story matters, too. Follow @thegilded_horse and @kyequineadoptioncenter on Instagram and TikTok, and find the Kentucky Horse Council on Facebook, where KHC is most active.

Follow the Journey

Follow @thegilded_horse on Instagram, Facebook, Pinterest, Threads, and TikTok. Partnership updates, event coverage from the Rood & Riddle Kentucky Grand Prix, and stories from KHC and KYEAC will be rolling out through the summer.


Wear something that gives back. Shop The Gilded Horse collection 

Frequently Asked Questions

Why did The Gilded Horse choose to partner with Kentucky equine nonprofits?

The brand's story is rooted in Kentucky horse culture, and its founders have personal connections to the equestrian community across the Bluegrass. Partnering with KHC and KYEAC was a natural extension of those roots, not a marketing strategy.

What percentage of revenue goes to KHC and KYEAC?

The Gilded Horse directs 5% of net revenue to the two organizations, split equally at 2.5% each. The contribution is paid annually each December and covers the full calendar year.

What is the Save Our Horses Fund?

The Save Our Horses Fund is a Kentucky Horse Council program that provides feed and hay assistance to horse owners facing financial hardship. It helps keep horses in their homes before a crisis forces a surrender.

What is the Stable Foundations program at KYEAC?

Stable Foundations is an eight-week course run by the Kentucky Equine Adoption Center. It prepares prospective adopters by teaching horse care, handling, and budgeting before they take an animal home.

Can I donate to KHC or KYEAC separately from my purchase?

Yes. The Kentucky Horse Council accepts donations at kentuckyhorse.org/donate and the Kentucky Equine Adoption Center accepts gifts at kyeac.org/donate. Both organizations welcome individual contributions.

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